I'm Dana! Lover of life, adventure, branding, getting visible online, building amazing business, sharing the love, tons-o-hugs, and chucking tradition! 


I'm a Graphic Designer + Registered Nurse turned Entrepreneur and so jazzed about supporting millions of female entrepreneurs who want to chuck tradition and following their heart spark of starting + building their #SOULBRAND and their dream business!

The whole Entrepreneur journey is an adventure of a lifetime!

I get to play a creator part in the lives of these powerful women helping them visually shape their message and experience of their online business by creating a brand + website that shares their message, shines their light, and impacts millions! Duh, how cool?!


I'm also pretty obsessed with personal development, being outside all the time, connecting with other powerful women doing cool stuff in the world, having a massive vision and of course adventuring with my dude, Javi and our "offensively adorable" Australian Shepherd pup, Mac!  

Macklemore Winston Optimus Prime Bowman, in fact!

I graduated with a Graphic Design degree in 2008 and started working as a Web Designer and Developer right outta the gate in Kansas City. I had a great job but wanted more impact in the lives of others and at the time I felt like I wasn't living the life I truly wanted.

So I went back to school for nursing!

I spent 4 years taking pre-rec's and going through nursing school only to fail passing my boards after graduating. Which meant I had the degree but couldn't be a nurse... at all. 

It was after the third failed attempt of testing for my boards and a journey of reassessing where I was in my life, what I wanted, and how I wanted to feel, that I became an Entrepreneur. Crazy! I never even thought of being an entrepreneur before because I didn't want a brick-and-mortar and I thought that's all it meant at the time.

Man, was I in for a surprise and a thankful welcome to the times! 


I started pursuing my first entrepreneurial adventure after 'giving up' on passing boards and whatdoyaknow, I passed them the next time I took them! I made it. I persevered and I learned a whole-heck-of-a-lot about love and failure and loving failure during that season. Even though it was extremely messy and I doubted myself almost every single day including my ability to accomplish that dream, I'm now incredibly thankful for that whole experience.

YOU COULD say failing my boards turned me into an entrepreneur <3

It's always hard to see in the mess of things why they're happening. I was mad that was my story. I held onto so much resistance against accepting that part of my life but stronger was my belief in the good that would one day come from it. And here you have it! 

Photo Oct 07, 12 02 25 PM.jpg

I've been on this entrepreneur adventure for the last couple years learning, discovering, adventuring, creating connecting, taking action & watching so many of my dreams come true!

I discovered how I get to use my creativity and design superpowers to support other online female entrepreneurs. These women are no longer settling for a rinse-and-repeat existence or a mediocre life, they're chucking tradition and I get to help them with their branding and websites so THEY can spread their message of growth, adventure, and possibility. So cool!


I've been diving deeper into online entrepreneurship completing a coaching program through I Heart My Life that has absolutely blown my mind, for realzies! I've been coached by Emily Williams, 7-figure Success Coach and James Williams, High Performance Coach. Not to mention the countless authors, speakers, and dream go-getters that have empowered, challenged, and inspired, the creativity in my own heart to the world and my life differently. All of which has been possible because they created their heart-sparked work. 

Through my own journey of seeing mistakes as guiding steps, trying then failing then trying again, and experiencing the many emotions and mindset shifts of recreating my definition of success, I've fallen in love with this adventure of being an entrepreneur. I'm so excited to do this work.

I never thought I'd be an Entrepreneur and now I can't see my life without the growth, creativity, and adventure of it all!

Cheers to learning, never giving up, and the adventure of living, More Than Mediocre!